Well, why not? The idea could seem weird, almost out of place, but why shouldn't we try to become one of the few Italian cities to offer a civic telematic network with a range of services from personal certificates to church timetables. Why not make the most of this service to offer up-to-date information for tourists arriving in town? The conditional is required, but Quartu Sant'Elena, in addition to being the third largest town in Sardinia, could without doubt be the first to open its doors to the future, to telematics and multimedia, through the enormous potential offered by Internet.
Why should a town like Quartu Sant'Elena be one of the few places
in Italy to have an advanced technological multimedia system
responding to the needs of citizens and tourists?
I'm tempted to answer with another question; why not? But beyond this
answer, both I and all the others committed to this city
administration project are convinced that using all possible means
made available by technological innovation is certainly a very useful
way to forge ahead with the renewal of Quartu. Many people often
criticise us, saying that we make plans for initiatives that are too
over ambitious for our town. I don't feel this is true. Or, even if
it is, I don't think it's a mistake. Even from this point of view I
think this town needs to be shaken up a bit, and to face up to some
challenges to mark the new way ahead.
As mayor or administrator, you have surely noticed how important it
is for towns to renew technologically, creating new structures able to
respond to various needs of the population. Also in Quartu,
information has become a necessity ...
I believe that the need to inform citizens comes not only from a clear
political will, but from a moral and human duty because administrators
should be deeply committed to improving the living standards of the
citizens. From this standpoint, I believe our situation is a little
different to that of other Italian towns. We know that these kinds of
choices are being made initially by important cities with a certain
administrative solidity. I'm thinking for example of Bologna, Milan,
Rome and, if I'm not mistaken, Naples as well. I believe that in some
of these cases this kind of "informatization", using telematics and
access to communication networks, has been inspired by the need to
make as many services as possible available for the inhabitants. We
have a different need which is not only to make services available to
citizens, but at the same time to use this instrument to improve our
services. The starting points are different, and the beauty of
telematics and computer systems is maybe also that while the means are
the same, the objectives or starting points can differ.
In this way the community of Quartu can be seen all over the world
by people using the network. What will they see?
The first premise will be to improve the rapport with the community.
I don't know if it's going to happen, or when, but I like to maintain
this experimental aspect. We give the citizens and the council the
opportunity to improve this rapport, and we give them one more way of
doing so. As far as entering a network which shows us to the world is
concerned, the whole world will also be shown to us. The fact that we
can see the world is very positive because it enriches our experience.
That the world sees us is equally very positive not for a narcissistic
reason, or even for the possible benefits to tourism, but for the
fundamental reason that the world is watching and knowing this can be
an incentive in our work. I believe this to be the fundamental
element. On what we can give, I believe, bearing in mind my past as a
history researcher, which is sadly only a past, a phrase of Lucian
Fevre's which synthesised the term "civilization of a people" as "all
the elements that constitute the life of a people and are in
themselves positive and dignified." There is no such thing as
splendid or less splendid civilization. The civilization of a people
is a civilization. The civilization of a city is, paradoxically, the
civilization of that city. We don't want to show that which we are
not. We must show what we are, with our problems and also with our
riches. Remembering that the whole world can see us, I believe we
have numerous riches both from the point of view of the environment,
and of history, culture and popular traditions which could be of
interest to individual citizens, institutions and travel agents. So
we think of economic returns and benefits to tourism. We are in fact
thinking, in the way we present ourselves, of having a direct presence
with the mayor and the council administrators. But of main importance
will be the identifying features of our region, the underlying base of
all this.
What rapport do you have in general with the world of
communications?
I have a two-sided rapport. I also have a good rapport with the
environment, because I judge important what the world of
communications does in society. I am also critical, because
communications are as important as they are dangerous, if not
adequately managed. I see great difficulties in this respect,
particularly in Italy - you can't give an unambiguous interpretation
on the world of communications. This can actually be a positive fact,
but from an ethical point of view there is still too much
fragmentation and this doesn't allow the world of communications to
play an important role in a positive sense in society.
On the same theme, is there a difference between Sardinia and the
rest of Italy?
I don't really think so. At least not from an ethical and moral point
of view. I refer to communications as journalism - if, instead, we
widen the scope, I believe that Sardinia is maybe isolated from the
rest of Italy, but isolated in a positive sense. I believe that here,
in the field of communications in general, a series of positive
experiences have developed which no-one elsewhere in the rest of Italy
is doing. Look for example at Video On Line in the last year, and
there are more.
Communicating means culture and development and also promotion and
presenting things in a different light. The council of Quartu has
shown a strong interest in this. With events such as Sc??
(illegibile) and other larger sporting and social events ...
I agree entirely. All of these initiatives obtain positive approval
and responses from the inhabitants in the majority of cases. But
often also criticism, sometimes right, sometimes wrong, because it's
difficult for them to accept investments in culture and events in a
town with so many problems, even if these investments seem laughably
small for a town of 70,000 inhabitants. I actually feel that 1.5
billion Lire in a year is very little. Our goal in putting all these
activities into action is not only a cultural one, and we could speak
at length about the social importance it could have. Aside from this,
and we mustn't forget it, there are promotional aspects. Quartu has
always been considered a peripheral town, being so close to Cagliari,
so this could bring it to the forefront. Of course, it's our
intention to use communication technology to stimulate postive
outcomes from investment in culture.
Are the citizens ready for this?
I would answer in the same way as at the beginning: why not?